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The LickiMat is designed to reduce anxiety, boredom, and destructive behavior by calming and soothing your pet as they enjoy their favorite treats. The act of licking helps release endorphins, making it especially useful during stressful times such as vet visits, grooming, injury recovery, thunderstorms, or fireworks. Suitable for both dogs and cats, the textured patterns are created to delight their tongues while working with a wide variety of foods, from yogurt, peanut butter, and spreads to raw, wet, dry, and even liquid meals. The licking action not only enhances the sense of taste but also promotes saliva production, which supports dental health, fresher breath, and better digestion. LickiMat is an excellent way to serve healthy treats while slowing down the feeding process, helping to reduce bloating and improve digestion, making it a great alternative to traditional feeding bowls. You can even freeze treats on the mat for a longer-lasting experience. Available in different styles and colors, including the Playdate design with its box pattern that works perfectly with soft foods, chunky treats, and spreads, the LickiMat provides both mental stimulation and a healthier, more enjoyable feeding routine for your pet.