Privacy Policy
Pawfect Supplies Ltd | Last updated: 26 February 2026
This Privacy Policy explains how Pawfect Supplies Ltd collects, uses, stores and shares personal data when you visit our website(s), create an account, place an order, contact us, or otherwise interact with us.
1. Who we are
Pawfect Supplies Ltd (company number 12820052) is the "data controller" for the purposes of UK data protection law.
Our contact details:
Email: contact@pawfect.supplies
Telephone: 01915036611
Address: 4 Hardwick Court, Blackhall Colliery, Hartlepool, TS27 4FB, United Kingdom
This policy applies to https://pawfect.supplies, https://shop.pawfect.supplies and any sub-domains we operate (the "Website").
2. The law we comply with
We process personal data in line with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our use of cookies and similar technologies is also subject to the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended) ("PECR").
3. Personal data we collect
Depending on how you use the Website, we may collect the following categories of personal data:
Identity data: name and, where provided, title.
Contact data: email address, telephone number, billing address and delivery address.
Account data: login details and account preferences (if you create an account).
Transaction data: details about orders, payments and refunds (note: payment card details are handled by our payment service providers).
Technical data: IP address, device and browser information, time zone setting, and usage data.
Marketing and communications data: your preferences in receiving marketing from us and your communication preferences.
Competition and promotion data: details you submit if you enter a competition or promotion we run (including via social media).
4. How we collect your personal data
We collect personal data in the following ways:
Directly from you when you place an order, create an account, subscribe to marketing, enter a competition, or contact us.
Automatically when you browse the Website (for example, through cookies and similar technologies).
From service providers involved in delivering the Website and fulfilling orders (for example, payment providers and delivery partners), to the extent necessary for those services.
5. How we use your personal data and our lawful bases
We only use your personal data where the law allows us to. The table below summarises the main purposes for which we use personal data and the legal bases we rely on.
Purpose | Examples of data used | Lawful basis |
To process and fulfil your order (including delivery, customer support and refunds) | Identity, contact, account, transaction | Performance of a contract |
To manage our relationship with you (e.g., dealing with queries and complaints) | Identity, contact, account, communications | Performance of a contract; legitimate interests |
To operate, secure and improve the Website (including troubleshooting and testing) | Technical, usage | Legitimate interests |
To send marketing communications (where you opt in) and manage your preferences | Identity, contact, marketing preferences | Consent (and you can withdraw at any time) |
To run competitions and promotions (including selecting winners and administering prizes) | Identity, contact, competition/promotion details | Performance of a contract; legitimate interests |
To comply with legal obligations (e.g., accounting and tax requirements) | Identity, contact, transaction | Legal obligation |
To measure advertising effectiveness and, where enabled, show relevant advertising | Technical, usage, marketing preferences | Consent for cookies/marketing where required; legitimate interests |
Where we rely on consent (for example, marketing emails or non-essential cookies), you can withdraw your consent at any time.
6. Marketing
If you opt in to receive marketing from us, we may contact you by email or other electronic means. You can opt out at any time by using the unsubscribe link in our emails or by contacting us at contact@pawfect.supplies.
We may also use cookies to help measure marketing effectiveness and, where enabled, to show advertising that may be relevant to you. For details, please see our Cookie Policy.
7. Who we share your personal data with
We may share personal data with trusted third parties where necessary to operate our business and provide the Website and our products. These may include:
Payment service providers (to process payments securely).
Delivery and logistics partners (to deliver your orders).
Website hosting and technical service providers (to operate and secure the Website).
Marketing and analytics providers (only where you enable the relevant cookies/consents).
Professional advisers (such as lawyers, accountants and insurers).
Regulators, law enforcement or other authorities where we are required to comply with a legal obligation or to protect our rights.
We require service providers to respect the security of your personal data and to process it only in accordance with our instructions.
8. International transfers
Some of our service providers may be based outside the UK. Where personal data is transferred outside the UK, we will ensure appropriate safeguards are in place (for example, UK adequacy regulations or approved standard contractual clauses), as required by law.
9. Data security
We use appropriate technical and organisational security measures to protect personal data against accidental loss, unauthorised access, alteration or disclosure. Access to account areas is protected by login credentials.
If you suspect any misuse, loss or unauthorised access to your personal data, please contact us immediately at contact@pawfect.supplies.
10. Data retention
We keep personal data only for as long as necessary for the purposes set out in this Privacy Policy, including to meet any legal, accounting or reporting requirements.
For example, order and payment records are generally retained for 6 years to comply with tax and accounting requirements. We may retain some information for longer if required to establish, exercise or defend legal claims.
11. Your rights
Under UK GDPR, you have rights in relation to your personal data, including:
Right of access (to request a copy of the personal data we hold about you).
Right to rectification (to correct inaccurate or incomplete data).
Right to erasure (to request deletion in certain circumstances).
Right to restrict processing (to limit how we use your data in certain circumstances).
Right to data portability (to receive your data in a usable format and transfer it).
Right to object (to certain uses of your data, including where we rely on legitimate interests).
Right to withdraw consent (where we rely on consent).
To exercise any of these rights, please contact us at contact@pawfect.supplies. We may need to verify your identity before responding.
12. Complaints
If you have a complaint about how we handle personal data, please contact us first so we can try to resolve it. You also have the right to complain to the UK supervisory authority, the Information Commissioner's Office (ICO). You can find details at https://ico.org.uk/.
13. Cookies
We use cookies and similar technologies on the Website. For full details of the cookies we use and how to manage your preferences, please see our Cookie Policy.
14. Links to other websites
The Website may contain links to third-party websites (including social media). We do not control these websites and are not responsible for their privacy practices. We recommend that you read the privacy policy of any website you visit.
15. Children's data
Our Website and products are intended for people aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on the Website and the "Last updated" date will be amended.
17. Contact us
If you have any questions about this Privacy Policy or how we use your personal data, please contact us at contact@pawfect.supplies.
